Firtop partners with founders through strategic finance and AI-native operating systems. CFO-level judgment plus the systems that run your business, from hypothesis to execution to scale.
Start the ConversationFlexible financial expertise powered by modern tools and AI-native workflows
We study your business, build and optimize the AI-native systems that run it (connecting your ledger, billing, CRM, and product analytics into automated, queryable infrastructure), and hand you the tools to execute your vision.
Develop long-term financial roadmaps aligned with your business goals. From capital allocation to scenario planning, we help you navigate complex decisions with clarity and confidence.
Optimize working capital and ensure sustainable growth. We implement systems to forecast, monitor, and improve cash flow, giving you the runway to execute your vision.
Transform data into actionable insights. We build reporting frameworks, enhanced with AI-powered analysis, that provide real-time visibility into your financial performance.
Prepare for investor discussions with confidence. From financial modeling to pitch deck preparation, we help you tell your story with compelling numbers.
Navigate transactions with expert guidance. Whether buying, selling, or merging, we provide the financial due diligence and strategic analysis you need.
Firtop LLC partners with founders and growing businesses to turn product vision into a scalable company. We bring decades of financial leadership, from IPO support and M&A diligence to scaling SaaS operations under private equity rigor, and we work at inflection points: scaling operations, raising capital, or building the financial infrastructure for the next chapter. You get CFO-level expertise scaled to your stage, without the full-time executive cost.
What sets us apart is that we build, not just advise. We run AI-native finance systems in production: LLM-to-ERP integration that gives conversational access to a live ledger, AI-assisted close and reporting, and automated reconciliation pipelines that connect your billing, CRM, and product analytics into one queryable picture of the business. This isn't about replacing human judgment; it's about pairing seasoned finance leadership with systems that deliver more value, faster.
Our approach combines strategic thinking with hands-on execution. We don't just advise; we roll up our sleeves and build the systems, processes, and frameworks that drive sustainable growth.
The name Firtop comes from the Firtop Mountain Range in Point Reyes National Park, a place where rugged peaks meet coastal fog and the path forward isn't always clear from the trailhead. Just like navigating those trails, business growth requires both a clear destination and the flexibility to adapt to changing terrain.
We chose this name because it embodies our philosophy: reaching the summit requires careful planning, steady progress, and the wisdom to know when to reassess your route.
Reflections from the trail and thoughts on the parallels between hiking and business leadership.
Lessons learned on mountain trails often illuminate the path in the boardroom. Both require preparation, resilience, and the ability to appreciate the journey as much as the destination.
Co-founder | Strategic finance + AI-native systems
Eric has led strategic finance for more than 20 years, from a seed-stage AI startup to billion-dollar software companies, with a long stretch at PwC advising on technology acquisitions.
Co-founder | Strategic finance + AI automation
Emily has supported strategic finance from startups all the way to billion-dollar businesses over the last 15 years. She is currently a senior strategic finance leader at Shopify, and has previously held finance and strategy roles at Visa, Practice Fusion, and PwC.
Ready to turn your vision into a business that scales? Reach out to discuss how strategic finance and AI-native systems can accelerate your growth.
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